Privacy policy

Thank you for using Big Tags.

This document explains the what, how, and why of the information We collect when You use our Services. It also explains the specific ways We use and disclose that information. We take Your privacy seriously, and We never sell our customer information.

The Basics

1. Definitions

We’ll start by getting a few definitions out of the way that should help You understand this policy. When We say “We,” “Us,” and “Big Tags,” We are referring to Big Tags Ltd, a Finnish limited liability corporation. We provide a service (“Service”), which allows You to gain and use information about the visitors of Your digital services (“Snapshots”).

When We say “You” or “Member,” We are referring to the person or entity that’s registered with Us to use the Services.

When We say “End User”, We are referring to the person using Your digital services, the subject of which We are providing contextual insight to You.

We offer the Services on our websites through the URL and its subdomains (each a “Website” and together the “Websites”). While providing the Services, We may handle Personal Information, which means information about You or Your visitors.

2. Changes

If there are any material changes to this Privacy Policy, We will post them on the Website and send them to the last email address You gave us. Any changes will be effective as of the date We post them on the Website or send the email (whichever date is later). You may object to any changes within 14 days after they’re posted on our Website or delivered to You, in which case none of the proposed changes will be effective with respect to information that We have already collected from You, but will apply only to information We collect in the future. We won’t treat information of any open account differently from any other open account. If You object to changes in our Privacy Policy, We will have to terminate Your account.

3. Scope

This Privacy Policy is effective with respect to any data that We have collected, or collect, about and/or from You, according to our Terms of Service.

4. Questions & Concerns

If You have any questions or comments, or if You want to update, delete, or change any Personal Information We hold, or You have a concern about the way in which We have handled any privacy matter please use our contact form to get in touch. You may also contact Us by postal mail or email at:
Big Tags Ltd
P.O. Box 1061
00101 Helsinki, Finland

Your Information

5. Information We Collect about You

1. Information You Provide to Us about Yourself: When You use the Services or Websites, call us, consult with our customer service representatives, send Us an email, post a comment on our blog, or communicate with Us in any way, You’re giving Us information that We may collect. That information may include Your IP address, name, physical address, email address, phone number, credit card information, operating system, as well as details like gender, occupation, location, birth date, purchase history, and other demographic information. By giving Us this information, You consent to Your information being collected, used, disclosed, transferred to the European Union and stored by Us, as described in our Terms of Service and Privacy Policy.
2. Information from Your Use of the Service: We may get information about how and when the Services are used, store it in log files associated with Your account, and link it to other information We collect about You. This information may include, for example, Your IP address, time, date, browser used, and actions You’ve taken within the application. We track this information for the purpose of further improving the service.
3. Cookies and Tracking: When You use the Service, We may store “cookies,” “tags,” or “scripts,” which are strings of code, on Your computer. We and our analytics Service Providers (like Google) use those cookies to collect information about Your visit and Your use of our Website or Services. You may turn off cookies that have been placed on Your computer by following the instructions on Your browser, but if You block cookies, it may be more difficult (and maybe even impossible) to use some aspects of the Services.
4. Web Beacons: When We send emails to Members, We may track behavior such as who opened the emails and who clicked the links. We do that to measure the performance of our email campaigns and to improve our features for specific segments of Members. To do this, We include single pixel gifs, also called web beacons, in emails We send. Web beacons allow Us to collect information about when You open the email, Your IP address, Your browser or email client type, and other similar details.

6. Use and Disclosure of Your Personal Information

We may use and disclose Your Personal Information only as follows:
1. To promote use of our Services. For example, if You leave Your Personal Information when You visit our Website and don’t sign up for any of the Services, We may send You an email asking if You want to sign up. And if You use any of our Services and We think You might benefit from using another Service We offer, We may send You an email about it. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email We send.
2. To send You informational and promotional content that You may choose (or “opt in”) to receive. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.
3. To bill and collect money owed to us. This includes sending You emails, invoices, receipts, notices of delinquency, and alerting You if We need a different credit card number. We use third parties for secure credit card transaction processing, and We send billing information to those third parties to process Your orders and credit card payments. To learn more about the steps We take to safeguard that data, see Section 14 below.
4. To send You System Alert Messages. For example, We may let You know about temporary or permanent changes to our Services, like planned outages, new features, version updates, releases, abuse warnings, and changes to our Privacy Policy.
5. To communicate with You about Your account and provide customer support.
6. To enforce compliance with our Terms of Use and applicable law. This may include developing tools and algorithms that help Us prevent violations.
7. To protect the rights and safety of our Members and third parties, as well as our own.
8. To meet legal requirements like complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
9. To provide information to representatives and advisors, like attorneys and accountants, to help Us comply with legal, accounting, or security requirements.
10. To prosecute and defend a court, arbitration, or similar legal proceeding.
11. To provide, support, and improve the Services We offer. This includes aggregating information from Your use of the Services and sharing such Aggregated Information with third parties.
12. To provide suggestions to You. This includes adding features that compare Members’ email campaigns, or using data to suggest other publishers Your Subscribers may be interested in.
13. To transfer Your information in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition. In that event, any acquirer will be subject to our obligations under this Privacy Policy, including Your rights to access and choice. We’ll notify You of the change either by sending You an email or posting a notice on our Website.

End User Information

7. Information We Collect about End Users

1. Information We Collect: When an End User uses a digital service that has the Service activated, the Service will send Us information which may include End User’s IP address, operating system, browser specifics, location and other similar information. By authorizing Us to receive this information, You warrant that the End User consents to collecting this information, used, disclosed, transferred to the European Union and stored by Us, as described in our Terms of Service and Privacy Policy.
2. Information Storage: When the Snapshot of End User has been rendered and provided to You, We remove personally identifiable information from the request. We will store the Snapshot for a maximum of one hour, after which it will be irreversibly deleted. After the information sent to Us has been irreversibly stripped from personally identifiable information and all other information that could be used to link requests together, We may process, summarize and analyze permanently the resulting anonymoUs raw data.
3. Combining with Data from Your Databases: When rendering certain services, such as customer CRM integrations, We may handle information about End Users that is provided by You. It is Your responsibility to guarantee that when You give Us access to this information it happens in accordance with Your privacy policy and legal requirements.

8. Use and Disclosure of Your Personal Information

We never use or disclose personal information about End Users.

Due to technical limitations, We may momentarily have personal information about End Users in our systems, but We try our best to keep it as short-lived as possible.

9. Data Collected for and by our Users.

As You use our Services, You may import into our system personal information You have collected from Your End Users. We have no direct relationship with Your End Users, and You are responsible for making sure You have the appropriate permission for Us to collect and process information about those individuals. We may transfer personal information to companies that help Us provide our Services (“Service Providers.”) All Service Providers enter into a contract with Us that protects personal data and restricts their use of any personal data in line with this policy. As part of our Services, We may use and incorporate into features information You have provided or We have collected about End Users as Aggregate Information.

We’ll retain personal data We process on behalf of our Members for as long as needed to provide services to our Members or to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our agreements.

10. Public Information and Third Parties

1. Blog. We have public blogs on our Websites. Any information You include in a comment on our blog may be read, collected, and used by anyone. If Your Personal Information appears on our blogs and You want it removed, contact Us here. If We are unable to remove Your information, We will let You know why.
2. Social Media Platforms and Widgets. Our Websites include social media features, like the Facebook Like button. These features may collect information about Your IP address and which page You’re visiting on our site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. We also maintain presences on social media platforms like Facebook, Twitter, and Instagram. Any information, communications, or materials You submit to Us via a social media platform is done at Your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
3. Links to Third-Party Sites. Our Websites include links to other websites, whose privacy practices may be different from ours. If You submit Personal Information to any of those sites, Your information is governed by their privacy policies. We encourage You to read carefully the privacy policy of any Website You visit.
4. Service Providers. If it’s necessary to provide You something You’ve requested, like send You a T-shirt or enable a feature like Social Profiles, then We may share Your personal information to a Service Provider for that purpose. We’ll tell You We are working with a Service Provider whenever reasonably possible, and You may request at any time the name of our Service Providers.

11. Contest and Sweepstakes

We may, from time to time, offer surveys, contests, sweepstakes, or other promotions on our Websites or through social media (collectively “Our Promotions”). Participation in our Promotions is completely voluntary. Information requested for entry may include personal contact information like Your name, address, date of birth, phone number, email address, username, and similar details. We use the information You provide to administer Our Promotions. We also may, unless prohibited by the Promotion’s rules or law, use the information provided to communicate with You, or other people You select, about our Services. We may share this information with our affiliates and other organizations or Service Providers in line with this policy and the rules posted for the Promotion.


12. Notice of Breach of Security

Nobody is safe from hackers. If a security breach causes an unauthorized intrusion into our system that materially affects You or people using Your services, then Big Tags will notify You as soon as possible and later report the action We took in response.

13. Safeguarding Your Information

Our credit card processing vendor uses security measures to protect Your information both during the transaction and after it’s complete. Our vendor is certified as compliant with card association security initiatives, like the Payment Card Industry Data Security Standard (PCI DSS). If You have any questions about the security of Your personal information, You may contact Us at

Big Tags accounts require a username and password to log in. You must keep Your username and password secure, and never disclose it to a third party. API usage may require credentials that are tied to an account. You may never disclose API credentials to a third party. Because the information is sensitive, all account passwords are encrypted and never stored in plaintext, which means We can’t see Your passwords. We can’t resend forgotten passwords either. We’ll only reset them.


14. We Operate in the European Union

Our servers and offices are located in the European Union, so Your information may be transferred to, stored, or processed in the European Union. By using our Websites, You understand and consent to the collection, storage, processing, and transfer of Your information to our facilities in the European Union and those third parties with whom We share it as described in this policy.

15. Members located in Australia

If You are a Member who lives in Australia then this section applies to You. We are subject to the operation of the Privacy Act 1988 (“Australian Privacy Act”). We have some specific points to make You aware of.

Where We say We assume an obligation about Personal Information then We are also requiring our subcontractors to undertake a similar obligation, where relevant.

We will not use or disclose personal information for the purpose of our direct marketing to You unless: You have consented to receive direct marketing; You would reasonably expect Us to use Your personal details for the marketing; or We believe You may be interested in the material but it is impractical for Us to obtain Your consent. You may opt out of any marketing materials We send to You through an unsubscribe mechanism or by contacting Us directly. If You have requested not to receive further direct marketing messages, We may nevertheless continue to provide You with messages that are not regarded as “direct marketing” under the Australian Privacy Act, including changes to our terms, system alerts and other information related to Your account.

Our servers are primarily located in the European Union. In addition, We, or our subcontractors, may utilize cloud technology to store or process personal information, which may result in storage of data outside Australia. It is not practicable for Us to specify in advance which country will have jurisdiction over such off-shore activities. All of our subcontractors, however, are required to comply with the Australian Privacy Act in relation to the transfer or storage of Personal Information overseas.

If You think the information We hold about You is inaccurate, out of date, incomplete, irrelevant or misleading, We will take reasonable steps, consistent with our obligations under the Australian Privacy Act, to correct that information if You so request.

If You are unsatisfied with our response to a privacy matter then You may consult either an independent advisor or contact the Office of the Australian Information Commissioner for additional help. We will provide our full cooperation if You pursue this course of action.

16. Accuracy of Data, Transparency, and Choice

We do our best to keep Your data accurate and up to date, to the extent that You provide Us with the information We need to do that. If Your data changes (like a new email address), then You’re responsible for notifying Us of those changes.

We’ll retain Your information for as long as Your account is active or as long as needed to provide You services. We may also retain and use Your information in order to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our Agreements.

We’ll give an individual, either You or a Subscriber, access to any Personal Information We hold about them within 30 days of any request for that information. Individuals may request this information from Us by contacting Us here. Unless it’s prohibited by law, We will remove any Personal Information about an individual, be it You or a Subscriber, from our servers at their request. There is no charge for an individual to access or update his or her personal information.

17. Do Not Track Disclosure

“Do Not Track” is a standard that’s currently under development. Because it’s not yet finalized, Big Tags adheres to the standards in this policy and does not monitor or follow any Do Not Track browser requests. That said, some of our features may.

18. Enforcement

We regularly review our compliance with this Privacy Policy. If We receive a written complaint, We will respond to the person who made it. You may contact our Privacy Officer at or by postal mail at our address listed above.

Thanks for taking the time to learn about our Privacy Policy, and thanks for trusting us.